Not Not Tacos

Not Not Tacos

Not Not Tacos logo in black and white


Are they tacos? Well, they’re not not tacos. Established in 2018, by San Diego hospitality group Grain & Grit Collective and TV personality, author, and cook-extraordinaire, Sam “The Cooking Guy” Zien, Not Not Tacos serves up genre-bending fare that pushes the envelope of culinary creativity. Imagined by Zien and brought to life as a team, the concept of Not Not Tacos is to breakdown preconceived notions of “tacos” and provide fiercely-innovative and unexpected items. These aren’t your typical Mexican-influenced tacos; no carnitas, pollo, or carne asada here. These are big, bold, full of flavor and made from things not normally found in a taco (looking at you meatloaf, salmon & pastrami).

Purchase Gift Cards


10% OFF for Military

Taco Tuesday: 3 tacos for $13, all day (in store only). Add a Cutwater Margarita for $5

Lunch Special M-F 11am-3pm: 2 tacos + soft drink (in store only)

Happy Hour M-F 2:30-5:30pm: $3 eggplant parm, sam’s cheeseburger, mashed potato, cashew chicken

add any canned beer or house red or white wine for +6 (in store only)